Products for Car / Van / 4x4



History of sponsoring

Continental´s history of sponsoring

  • Even before 1900 Continental fabricated rubber balls
  • First contact with the football took place in the 1920s: Continental manufactured bubbles for leather-made balls
  • First ”Sponsoring“ took place in the 1950s: job offers for Werner Müller and Rolf Paetz, players from Hannover 96 (German Champion in 1954)
  • 1995 - 2000: Sponsor of the UEFA Champions League
  • Since 2003: Sponsor of the FIFA World Cup™ (2006, 2010, 2014)
  • Since 2006: Sponsor of the UEFA EURO™ (2008, 2012, 2016)
  • Since 2015: Sponsor of the AFC (Asian Cup)
  • Since 2016: Sponsor of the AFC (Asian Cup) Qualification
  • Further national sponsoring activities (e.g. Spanish and Irish National Team)

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